Privacy Policy

Last updated: July 25, 2026

1. Who we are

Austin Serendipity Ventures DBA UpRock Marketing ("UpRock Marketing," "we," "us," or "our") is a business registered in the State of Florida that provides AI-powered marketing automation services — including reputation management, lead reactivation, and lead nurturing — to foundation repair and related home-service contractors. You can reach us at (754) 352-3100 or support@uprockmarketing.com.

This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit uprockmarketing.com, contact us, or communicate with us by email, phone, or text message (SMS/MMS). By using our website or services, you agree to the practices described in this policy.

2. Information we collect

Information you provide to us

• Contact information — name, business name, email address, mobile phone number, and mailing address.
• Business information — details about your company, service area, and marketing needs that you share when requesting a demo or consultation.
• Communications — the content of emails, text messages, web forms, and call notes exchanged with us.
• Consent records — records of when and how you opted in to receive communications from us, including the date, time, and method of consent.

Information collected automatically

• Usage data — IP address, browser type, device type, operating system, referring pages, pages viewed, and timestamps.
• Cookies and similar technologies — used to operate the site, remember preferences, and measure performance. You can control cookies through your browser settings.

3. How we use information

We use the information we collect to:

• Provide, operate, and improve our services;
• Respond to inquiries, schedule demos, and provide customer support;
• Send transactional, customer-care, account, and appointment-related messages;
• Send marketing communications where you have given us permission to do so;
• Maintain records of consent and opt-out requests;
• Detect, prevent, and address fraud, abuse, security, or technical issues;
• Comply with applicable laws, regulations, and carrier requirements.

4. SMS and mobile information

In plain terms: your mobile phone number and your SMS consent are never sold, rented, or passed to anyone else for their own marketing. The only parties who ever see your number are the service providers acting on our behalf to deliver the messages you asked for — our messaging platform and the telecommunications carriers — and they are contractually restricted from using it for any other purpose.

How we obtain SMS consent

We send text messages only to individuals who have provided express written consent to receive them. Consent may be collected through the chat widget on this website, a web form on this website, a written agreement, or another documented opt-in method. Where consent is given in the chat widget, you provide your mobile number voluntarily and tick a separate, optional marketing consent checkbox — marketing consent is never bundled with transactional consent. Consent to receive marketing text messages is never a condition of purchasing any goods or services.

Types of messages we send

Depending on the consent you have provided, messages may include appointment reminders, follow-ups on service inquiries, account and customer-care notifications, and promotional offers.

Message frequency and costs

Message frequency varies based on your interactions with us. Message and data rates may apply. Your mobile carrier's standard messaging rates apply to all messages sent and received.

How to opt out

You may withdraw consent at any time by replying STOP to any message from us. You will receive a single confirmation message and no further texts will be sent. Reply HELP for assistance, or contact us at support@uprockmarketing.com.

Full messaging terms are available in our Terms of Service.

5. How we share information

We do not sell your personal information. We share information only in the following limited circumstances:

• Service providers — vendors who perform services on our behalf, such as hosting, email delivery, SMS delivery, CRM, and analytics. These parties may only use your information to provide services to us.
• Legal compliance — where required by law, subpoena, court order, or other legal process, or to protect our rights, safety, or property.
• Business transfers — in connection with a merger, acquisition, or sale of assets, subject to the commitments in this policy.
• With your direction — where you have asked us to share information with a third party.

As stated above, mobile phone numbers and SMS consent data are excluded from any sharing for third-party marketing purposes under all circumstances.

6. Data retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, to comply with our legal and regulatory obligations, and to resolve disputes. Consent and opt-out records are retained as required to demonstrate compliance with applicable messaging regulations. When information is no longer needed, we delete or de-identify it.

7. Your rights and choices

Depending on where you live, you may have the right to:

• Access the personal information we hold about you;
• Request correction of inaccurate information;
• Request deletion of your personal information;
• Opt out of marketing emails (use the unsubscribe link in any email) or text messages (reply STOP);
• Opt out of the sale or sharing of personal information — note that we do not sell personal information.

To exercise any of these rights, email support@uprockmarketing.com. We will respond within the timeframe required by applicable law and will not discriminate against you for exercising your rights.

8. Security

We use commercially reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, disclosure, alteration, and destruction. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Children's privacy

Our services are intended for businesses and are not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will delete it.

10. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Material changes will be communicated through our website or by direct notice where appropriate. Continued use of our services after an update constitutes acceptance of the revised policy.

11. Contact us

Questions about this Privacy Policy or our data practices:

Austin Serendipity Ventures DBA UpRock Marketing
7901 4th St N Ste 300, St. Petersburg, FL 33702, United States
Phone: (754) 352-3100
Email: support@uprockmarketing.com
Web: uprockmarketing.com